Press Releases


Amorim Flooring steps up its growth in China


Amorim Revestimentos, worldwide leader in cork flooring and wall coverings, and Hi-Step, China's largest specialist retailer in premium cork flooring and wall coverings, have signed a deal for the exclusive distribution of Wicanders® products in China. The agreement was signed at an official ceremony in Beijing on 21 March, which was attended by Hi-Step's current network of 150 distributors and several Chinese officials.

This agreement is expected to strengthen Amorim Revestimentos' position as leader in cork flooring and wall coverings in the Chinese market, where the Company has been operating since 2003: "Hi-Step is China's largest specialist retailer of premium cork flooring and wall coverings. It is a company that focuses on quality imported products, working exclusively with international brands and catering for the medium to high end of the market. With this agreement we expect to see a growth in sales of Wicanders® cork coverings in this strategically important market for CORTICEIRA AMORIM", emphasises António Rios de Amorim, President of CORTICEIRA AMORIM.

China is one of CORTICEIRA AMORIM's strategic growth markets and this collaboration with the Hi-Step Group - a fast-growing retail sales network at the medium/high end of the market and promoter of the premium Wicanders® brand - will provide continuous growth.

Hi-Step opens China's largest cork product showroom in Beijing

Alongside the signing of the Wicanders® exclusive distribution deal, the Hi-Step Group opened a new 1000-m2 showroom at one of the most important flooring outlet centres in Beijing. The latest Wicanders ® flooring and wall covering collections are on display at this modern showroom, situated in the heart of the city.

Since it opened its doors, the store has been visited by a great deal of Chinese consumers and the feedback received regarding the new Wicanders® collections has been very positive.