Amorim Flooring, a worldwide leader in innovative Cork flooring and Cork Wall coverings and Hi-Step, China's biggest specialty retailer in premium Cork
Flooring and Wall Cork products are proud to announce to have reached agreement for the exclusive Wicanders® distribution rights for Hi-Step in China.
The agreement was celebrated during an official ceremony which took place in Beijing on March 21st, in presence of the actual 150 Hi-Step dealer network and many Chinese officials.This agreement will reinforce Amorim's position as leader in Cork flooring and Cork Wall coverings on the Chinese market, a market in which Amorim has been present since 2003.
China is one of Amorim's strategic growth markets. Amorim confirms that with the Hi-Step Group, a very fast expanding specialty retail network operating in
the medium-high end of the market segment and specifically promoting Amorim's premium brand Wicanders®, continuous growth will be established.
Hi-Step opens China's biggest Cork showroom in Beijing
At the same time celebrating Hi Step's exclusive Wicanders® distribution agreement, Hi Step Group opened a brand new 1000 m² Hi-Step showroom
in one of Beijing's most important flooring shopping malls. This new state-of-the-art showroom, located in the center of Beijing, presents
Wicanders® latest Cork Flooring and Wall cork collections. Since the opening day, many Chinese consumers visited the new store and were excited to see the new Wicanders® collections in a fantastic ambiance.