New Wicanders® collection was the main topic
Amorim Flooring held its 2011 International Sales and Marketing Meeting on 16 November at the Hotel Solverde, in Granja.
The central topic of this edition was the presentation of the new Wicanders® collection for 2012-2014, with a focus on the following items: "Create your own collection", price positioning, exhibitions and road-shows scheduled for 2012 and production planning.
The internal event, during which other crucial topics such as the evolution of company sales and new advertising tools, such as the Wicanders® website were also discussed, gave rise to a confident mood, supported by the launch of the ArtComfort ("Cork Digital Printing") and Vinylcomfort Glue-down lines, another important step in Amorim Flooring's quest for innovation and excellence in cork floorings.
The schedule for the day ended with a reference to the results of the international promotional campaign conducted by APCOR, addressing the main players of the coverings market.
Dom Korkowy celebrates 20th anniversary
Dom Korkowy, Amorim Flooring's Polish joint venture, celebrated its 20th anniversary in October.
The festivities marking this special date were held in the magnificent Dwór Sieraków, a historic manor built in 1850 in a unique and unforgettable landscape in southern Poland.
Guests included a number of partners and friends of the company from Poland, Ukraine, Lithuania, Belarus and Russia, most notably the president of Krakow city council, Bogusław Kośmider. Amorim Flooring was represented by António Cruz and Marcel Kies, CEO and Sales Director, respectively.