The launch of new product lines and the Wicanders® 2012-2014 collection in January 2012 marks an important step in the company's new strategic cycle. With an approach clearly based on market trends, this collection seeks to provide our customers with a diverse range of products of distinctive value. This is one of the main components in the strategy of growth of the company, also with the values of distinction and excellence. In this new cycle, and with this ambition, significant changes are required to the way in which all parties are involved:
- employees, customers and other partners;
- in a new culture, with new values to satisfy the increased demands and opportunities presented by the market.
Aware of these factors, Amorim Revestimentos the worldwide leader in cork flooring announces the new Wicanders® 2012-2014 collection that will be rolled out at next Domotex Hannover.
Various product innovations will be presented, all based on the unique cork characteristics.
glue down solution
After the success of the Vinylcomfort floating collection, and following the trend to move to more sustainable product solutions, Amorim presents the glue down version the Vinyl-Cork-Vinyl solution. The most sustainable luxury vinyl flooring, the cork core layer improves the thermal, acoustics and walking-comfort properties of this flooring without increasing the weight. Less weight in transportation = Less CO2 emissions and Less energy consumption in heating systems.
new range of products
In 2009 the Wicanders® brand has extended its Corkcomfort offer by introducing stone/ceramics and leather optics. With the new range of products in the 2012 collection we want to reinforce this wide offer of optics by targeting the designs of natural materials. We want to reinforce the design in cork surfaces.
The most recent technology in surface treatment is used in order to assure the right design and quality surfaces. Sand and embossed structures will be used to get an organic, elegant and fashion look - "an exploration of beauty".
Three different collections will be available:
- Stone - Feel the comfort of a warm stone;
- Fashion - Catch the new generation of cork fashion;
- Wood - The true sustainable wood flooring.